Friday, May 14, 2010

The Illusion of Safety

The occasions where Time's Square in NYC is vacated are odd to me. I guess if you want to see some mayhem, go shopping and leave the bag on a side walk.

Hilarity ensues.

Most of the problems in America can be traced back to fear. People are willing to accept anything so long as they're told it comes with some assurances of "safety", even if those assurances are completely made up.

I wonder if those attitudes are more prevalent now than in the past. Could be, people were more realistic about their mortality than today.


Fear is a good marketing tool, isn't it? I wonder if there's some opportunity there that hasn't been tapped yet. Is there some thing or service you could sell, and simply tell people that if they don't have it, they and their children stand a chance of dying.

"This ironing board could save your life, and the lives of your children!"

Figure that if the average IQ is about 100, that means a market of many, many people lower (sometimes much lower) than 100. Too many people in business think about things that make sense to them, rather than place their thinking in the context of someone much less.. sophisticated.

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