For someone like me — what I spend a lot of my time trying to do is bridge the gap between science and popular culture. Teaching is selling. Writing is selling. The biggest mistake you make is to assume people are interested in what you have to say. When you assume that, immediately you've lost. What you have to do is reach people where they are. And I believe that is the case with writing as well.Cosmologist Lawrence Krauss talks about physics, intelligent design, education, and the Pope, here: It's facinating.
But if we are trying to convince people that science is useful and interesting, we defeat the whole purpose if the very first thing we do is attack their personal beliefs. And if you say, 'you're stupid, now listen to me'. That just doesn't work. You have to recognize that a lot of people, and in fact in this country most people, have for one reason or another, spiritual beliefs.
He also talks about other scientists that are more to my style of immediately dismissing the "stupid" out of hand.. But then, I certainly have not taken it upon myself to seriously try and steer popular culture.
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