SummaryWell, that's me in a nutshell, though it's nice to see at 39 I'm a bit younger than the average.. :)
Active readers of Democratic political blogs are very highly educated, highly politically active, quite well-to-do, voracious consumers of media, not very young, and skew male. Apart from the male part, these indicators fly in the face of stereotypes about progressive bloggers, who are supposedly drooling, rabid, anti-social, uneducated, teenage extremists with no political value and out of touch with current events. Quite to the contrary, active blog readers have a tremendous amount of political capital to spend, and are in search of adventurous progressive politicians and organizations to spend it on. Is there any major progressive political group in the country that would not want to appeal to the demographics of this readership? High concentrations of wealthy, highly educated, highly active media junkies cannot be found in many areas in either this or any other country. Mischaracterize and misjudge them at your own peril.
Thursday, April 27, 2006
Who are we?
A company that sells advertising on large blogs did a study on who reads left wing/progressive/democratic blogs.. Results here: and analysis here:
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